Operating in the core niche market that vinyl sales exist in, One Nation’s sales team are constantly seeking out new Labels or Artists to offer to their customers. With so many independent artists now communicating via the internet this often involves scanning YouTube videos or Facebook pages.

The old-school method of ‘playing records down the phone’ to potential buyers is very much a fond memory from the past. The company has embraced new technology with soundfiles , soundbytes, cloud access, artwork imagery and release salessheets sent constantly by email to customers and buyers so that they have all the information they need to make buying decisions or indeed to pre-sale to their customers.

Strong product knowledge on all music styles and genres is essential as a ‘one-stop-shop’ supplier with specialist attention in fulfilling the increasingly sophisticated requirements of wholesale, retail and increasingly, internet mail-order distributors and buyers worldwide. On opening an account with One Nation, customers will be allocated a dedicated salesperson who will ensure that music genres and styles are offered that work in that territory. Knowing an artist who is well regarded in Tokyo but unheard of in Milan is just one of the areas where specialist product knowledge from the UK vendor is appreciated.

Working closely with suppliers and suggesting titles or Formats that will benefit from a physical release and can be backed up with sales figures One Nation’s customers understand that personal recommendations can be trusted and purchases can be acted on with confidence.