Operating
in the core niche market that vinyl sales exist in, One Nation’s
sales team are constantly seeking out new Labels or Artists to offer
to their customers. With so many independent artists now communicating
via the internet this often involves scanning YouTube videos or
Facebook pages.
The
old-school method of ‘playing records down the phone’ to potential
buyers is very much a fond memory from the past. The company has
embraced new technology with soundfiles , soundbytes, cloud access,
artwork imagery and release salessheets sent constantly by email
to customers and buyers so that they have all the information they
need to make buying decisions or indeed to pre-sale to their customers.
Strong
product knowledge on all music styles and genres is essential as
a ‘one-stop-shop’ supplier with specialist attention in fulfilling
the increasingly sophisticated requirements of wholesale, retail
and increasingly, internet mail-order distributors and buyers worldwide.
On opening an account with One Nation, customers will be allocated
a dedicated salesperson who will ensure that music genres and styles
are offered that work in that territory. Knowing an artist who is
well regarded in Tokyo but unheard of in Milan is just one of the
areas where specialist product knowledge from the UK vendor is appreciated.
Working
closely with suppliers and suggesting titles or Formats that will
benefit from a physical release and can be backed up with sales
figures One Nation’s customers understand that personal recommendations
can be trusted and purchases can be acted on with confidence.
|